![]() ![]() I’ll repeat it again, more data is never the answer. Still, in every meeting and earnings call, I hear, “more!” Board members and executives are tasking their team to aggregate more data, they say, “ more, more, more!” Even worse, once the data is collected, big decisions are made based on statistically insignificant nuances, or data that contradicts itself. Will this put my job at risk? No, because it’s not how much data you have, it’s how you use the data that makes all the difference In fact, I am screaming it from the top of a virtual internet mountain. is telling you: more data is not always better. That’s right, a life-long data “guru,” “nerd, ” “scientist,” etc. As Biggie Smalls once poetically stated, “mo’ money, mo’ problems.” Well, in my world, the truth is, “mo’ data, mo’ problems.” Businesses treat data like they treat their profits: the more data the better.
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